A safe choice for someone seeking a wildcard
Curator’s note
Scent Profile
Meet the artisan
Sarah Baker
Meet the creative director that treats perfume as a narrative, not ornament. With a background in fashion, art, and visual storytelling, Sarah Baker approaches fragrance like a character study - bold, playful, and psychologically sharp. Working with some of the most respected independent perfumers, she’s built a cult reputation for scents that are daring yet wearable, cheeky yet precise. In the niche world, Sarah is known for giving perfumers creative freedom, and concepts an edge. Her fragrances are uniquely unorthodox while representing peak quality. Unapologetic, clever, and culturally aware, her work attracts those who value wit, confidence, and individuality over conventionality.
Meet the creative director that treats perfume as a narrative, not ornament. With a background in fashion, art, and visual storytelling, Sarah Baker approaches fragrance like a character study - bold, playful, and psychologically sharp. Working with some of the most respected independent perfumers, she’s built a cult reputation for scents that are daring yet wearable, cheeky yet precise. In the niche world, Sarah is known for giving perfumers creative freedom, and concepts an edge. Her fragrances are uniquely unorthodox while representing peak quality. Unapologetic, clever, and culturally aware, her work attracts those who value wit, confidence, and individuality over conventionality.
Scent Synergy
Layer it with
Creates a naughty base of smudge and smoke to back up the ripe juice. Pair to form a synergy.









